8/12/2023 0 Comments Ads tiktokThis ad format drives community engagement and increases brand visibility. Then, the platform’s algorithm will recommend the top-performing brand-safe videos that the brand will be able to boost as sponsored ads. TikTok has recently introduced a new program that allows creators to join branded content challenges.īrands can set up a mission with all the campaign requirements, and creators can submit up to 3 videos. Influencersĭid you know that 93% of marketers have used Influencer Marketing?īrand collaborations with influencers and content creators are a great way to reach out to niche audiences to raise awareness about a brand/product or drive conversions. To avoid users being bombarded with ads right when opening the app, TopView ads show up 3 seconds after the users have been scrolling down the FYP. Should I use TikTok Business Center if I have an ad account on TikTok Yes, here are some unique functionalities of the TikTok Business Center. TopView are the plan B for ‘Brand Takeovers’. However, we think that, although it’s a fun idea, it needs another supporting campaign that encourages users to use them. TikTok allows brands to create their own branded effects so that users can create videos with them. It’s all about creating a fun campaign that will get users involved and creative! Branded Effects This ad type is a great way to encourage users to create UGC (user-generated content) and raise awareness for a brand. Of course, you can expect this ad type to be the most expensive. To put a cherry on top, these Brand Takeovers are exclusive to their category so that users won’t see more than one brand a day per category. ‘Brand Takeover’ ads show up right when users open the app, so it’s a great option if you’re looking to generate awareness.Īlso, you can get quite good value from them, as they might also show up on the FYP. This format allows advertisers to create ads that appear in between videos while users are watching content on the app itself this helps them stand out from other ads which may appear before or after the video itself (or both).” - Daniel Barrett, CEO of Adwords Nerds Brand Takeover “In-stream video ads are the most impactful TikTok ad formats I’ve used. They can easily blend in, which is both an advantage and disadvantage in itself.Īdvertisers have to add clear CTAs, so users stop and watch the video and take action. These ads appear when users are scrolling down the FYP, in between organic posts.
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